Ghost blogging is simply inappropriate; ghost blogging involves hiring someone to write in your name instead of doing your own writing and putting effort into it. Is it ethical for someone involved public relations to participate in ghost blogging? Top executives are busy and commonly lack the writing skills that are needed for a blog; it is not appropriate to utilize ghost blogging to attribute ideas to other people. For example, my position would be to refuse using other people’s names, and to keep writing as an original author even if I feel that I do not have adequate time to do so. The PRSSA Code of Ethics specifies that people should be honest and transparent in disclosing information regarding their public image. In fact, the intent of such disclosures, according to the PRSSA website, is, “To build trust with the public by revealing all information needed for responsible decision making,” (PRSSA Code of Ethics). Ghost blogging establishes ample room to betray such trust if the author or ghostwriter need to. For example, Dave Fleet in his website stated that even though the police arrested Kanye West, a ghost writer continued publishing posts in his blog as if they were the real Kanye West. This ghostwriter damaged reputation Kanye West’s. In short, the advent of ghostwriting has opened many avenues for people to be more productive; however, it also allows for individuals to change public opinion through deception as demonstrated by the Kanye example.